Copenhagen · 55.68° N / 12.57° E

IriniVasilopoulou

I work on brands, and on getting them out the door. This spring I did brand strategy at e-Types in Copenhagen, I run the Home department at H&M, and before that I spent two years planning media in Athens.

Portrait of Irini Vasilopoulou

What I actually use, grouped the way I think about it. The software is the smallest part of it.

Brand & strategy

  • Brand strategy

    base

  • Positioning

    02

  • Insight

    03

  • Naming

    04

  • Messaging

    05

  • Concepts

    06

Marketing & media

  • Media planning

    01

  • Paid social

    02

  • SEO

    03

  • Content

    04

  • Campaign data

    05

  • CRM

    06

Tools

  • Figma

    01

  • Canva

    02

  • Photoshop

    03

  • Webflow

    04

  • SEMrush

    05

  • HubSpot

    06

Four roles, three countries, newest first.

  1. Spring 2026

    Brand Consultant Intern

    e-Types · Copenhagen

    • Brand and market research: competitor analysis and client briefs, turned into a direction.
    • Client interviews and workshops, written up as positioning, naming, concepts and pitch material.
    • Ran projects from brief to delivery alongside the design team, including the freelancers and suppliers around them.

  2. 2024 to now

    Commercial Manager, Home

    H&M · Copenhagen

    • Runs the Home department: layout, visual presentation, and the commercial priorities behind both.
    • Led the department through a store transfer and grew sales by 78%, the top selling Home department in Denmark within three months.
    • Promoted twice in the first year: sales advisor, commercial assistant, then the department.

  3. 2024

    Digital Marketing Intern

    Bookboost · Malmö

    • Owned the paid campaigns on Meta and LinkedIn, and moved budget as the numbers came in.
    • Website traffic up 73%, LinkedIn following up 32%.
    • SEO, content and brand consistency in Webflow and SEMrush.

  4. 2021 to 2023

    Senior Media Planner

    OMD · Athens

    • Cross channel media strategy for retail, food and FMCG brands across Greece, Romania, Cyprus and Bulgaria.
    • Turned campaign and audience data into recommendations clients acted on, and kept every campaign on air on time.
    • Promoted from junior to senior within six months.

Education

  • MSc in International Marketing and Brand Management, Lund University, 2023 to 2025.
  • BSc in Economics, National and Kapodistrian University of Athens, 2021.
  • Diploma of Pedagogical and Teaching Competence, University of Athens, 2021.

Write to me about brand work, marketing, or whatever you are building at the moment. I answer everything.

© 2026 Irini Vasilopoulou